SMALES FISH MERCHANTS

A FLEET THAT REFLECTS
THE BRAND

History and culture of the go

A rebranding undertaken by historic fish merchants Smales offered an opportunity to refresh the company’s image without losing its historic roots.

When it came to their fleet, Smales wanted to keep their identity and culture very much visible but with a modern look.

By understanding the core values of the client, we were able to deliver outstanding fleet branding and signage.

This made on-the-go advertising on their vehicles effective while also conveying a message of quality.

“We worked with the team at Designs who met all our requirements and delivered the project on time when we went through our company rebrand. We are happy to recommend their services to anyone looking for professional, affordable and quality work.”

Lewis SmalesCommercial Director, Smales Fish Merchants

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