A CHRISTMAS CAMPAIGN
TO CATCH ATTENTION
Promotion in a prime location
Princes Quay is a large shopping centre based in a prominent location in Hull.
After working with the centre on various projects, including internal promotional graphics and, notably, their Christmas campaigns, they decided they wanted to supersize their seasonal celebrations.
Close to the A63, where thousands of shoppers, commuters and visitors pass daily, we worked closely with the marketing team to come up with a striking design to take advantage of the busy site.
The result was one of the largest banners of the city – measuring 44.5m x 6m – which was displayed on the side of the car park facing the road.
The impact was just as big with many people in the region marking the banner going up as the start of their Christmas countdown.
”“Fantastic work on the banner, always great work from Designs!”Sarah SmithMarketing and Customers Services Manager, Princes Quay Hull